Theo Chocolate Inspired Chocolate Collection
The Theo Chocolate Inspired Chocolate Collection is the result of the chocolate maker’s passion for new and adventurous flavor combinations. The packaging features bold and colorful patterns that reflect the sense of adventure and curiosity that define the product line. In 2021, the packaging was updated to a new-to-category plant-based flow wrap material.
Project Deliverables: collection style guide, product packaging, emails & digital paid promotional assets, photography
What I did: The packaging layout design was created by agency clarkmcdowall, as part of their work on the Theo brand refresh in 2019. I provided art direction for the illustrations and the line’s supporting marketing materials, built the style guide for the collection concept and deliverables, and created the illustrations for the following product packaging:
Cinnamon Horchata 45% Milk Chocolate, Grapefruit Ginger 55% Dark Chocolate, Root Beer Barrel 55% Dark Chocolate, Golden Spice 70% Dark Chocolate, Hazelnut Crunch 45% Milk Chocolate
All images and videos property of Theo Chocolate.
