Theo Chocolate Pop Up

Project Deliverables: interior and exterior signage, merchandising

What I did: Creative direction for overall project; design and illustration for some signage elements

Theo Chocolate held a popup shop in Seattle’s South Lake Union in the Spring of 2021. Working within an existing retail space and their signage framework, our team was responsible for creating signage, decor, and product merchandising. Playing off the season (late spring/early summer) and the light-filled, bright space, we utilized warm, saturated colors and botanical motifs to make a lively and vibrant environment.

All images property of Theo Chocolate.

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