Theo Chocolate Spring Collection
The Theo Chocolate Spring product line incorporates bright, abundant, flavor-driven illustrations inspired by the natural world. For this collection, the Theo in-house design team created hand-painted gouache illustrations that embrace an imperfect, handmade style. The lively compositions create a sense of movement that conveys the vibrancy and excitement of Spring.
Project Deliverables: collection style guide, product packaging, retail merchandising and displays signage, emails & digital paid promotional assets, photography
What I did: Creative direction and style guide for the collection concept and deliverables; design and illustration on the marketing assets shown and the following product packaging:
Coconut Almond 70% Dark Chocolate Bar, Honeybee Confection Collection, Mother’s Day Confection Collection
All images property of Theo Chocolate.
