Located on the windswept Western Washington coast, the Tokeland Hotel proudly holds the title of the oldest hotel in Washington State. It was this history, combined with the natural beauty of its location, that inspired its brand identity. Shades of blue and cream nod to a nautical past, while the detailed linework in the illustration assets is inspired by the ever-changing sand and water in the local landscape. Handmade elements speak to the warmth, energy, and hospitality that owners Heather Earnhardt and Zack Young have made their trademark.