Theo Chocolate Holiday Collection
The Theo Chocolate Holiday Collection invites viewers to explore a whimsical, nostalgic, and delicious world. Inspired by the winter wonderlands found in snowglobes, each packaging illustration depicts a winter scene comprised of delicious ingredients - from candy cane forests to gingerbread villages and orange-bedecked trees. Other parts of the campaign bring these illustrations to life through animation, while photo and video assets aim to convey a sense of warmth, festiveness, and giftability.
Project Deliverables: collection style guide, product packaging, retail merchandising and displays signage, emails & digital paid promotional assets, photography, videography
Awards: Design Analytics Effectiveness Award Winner
Press: The Dieline: Theo Chocolate's Holiday Redesign Looks Like Christmas and Tastes Like Success
What I did: Creative direction and style guide for the collection concept and deliverables; design and illustration on the marketing assets shown; design and illustration on the following product packaging:
Peppermint Crunch 70% Dark Chocolate Bar, Gingerbread Spice 45% Milk Chocolate Bar, Cranberry Orange 70% Dark Chocolate Bar, Peppermint Drinking Chocolate, ‘Tis the Season Confection Collection, Milk & Cookes 45% Milk Chocolate* (*collaboration)
All images and videos property of Theo Chocolate.
