Chocolate-covered caramels, packed in 6-count boxes, are a central product in Theo Chocolate’s confection offering. As part of the full brand refresh, these items got a full packaging redesign. The boxes were updated to better sit alongside the rest of the brands’ confection offerings, while also fitting neatly within the new brand look. The rich color palette and playful, hand-drawn patterns speak to the confections’ artful and handmade nature, while metallic foil details ensure they’re gifting-ready. The colors and patterns carry over to photography and supporting marketing assets.