Theo Chocolate Evergreen Digital Ads
A set of digital ads created as part of an evergreen brand awareness campaign. With the goals of brand building and recognition in mind, I aimed to feature some of Theo’s most popular products and utilize core brand assets, clear and succinct messaging, and lively motion graphics to create a bright and playful tone.
Project Deliverables: A set of 3 unique digital ads, iterated across multiple formats for deployment on a variety of digital channels
What I did: Concepting and storyboards, art direction, photography, design, animation, creation of digital ads
All images and videos property of Theo Chocolate.
Ad Set 1: Highlights the brand’s central product line. This ad primarily showcases the products in their packaging to build brand and product recognition. The color choices, ingredients illustrations, and scene with human interaction create a fun, playful personality. Motion is quick and lively, while following best practices for text legibility.
Ad Set 2: Highlights candy, another part of the core product line. This ad aims to showcase the unwrapped products’ texture and filling, conveying the flavor and deliciousness of the candy items while still showing their packaging. To create a consistent tone throughout the ad sets, it incorporates the same principles of color, motion, and human interaction as its bar-focused counterpart.
Ad Set 3: Highlights a single product in the core bar line, focusing more closely on its flavor and ingredients. In this stop action animation, the sea salt ingredient surrounds (and ultimately disappears “into”) the wrapped bar, conveying the abundance of flavor to be found inside. Color, copy, and ingredient choices were intended to mirror those used on the product’s packaging.