Theo Chocolate Filled Product Launch Campaign

Theo Chocolate launched a new Filled product line in 2024. Featuring 55% dark chocolate filled with decadent, creamy, crunchy fillings, the 3 flavors in the line are the perfect daily indulgence.

Project Deliverables: style guide & asset toolkit; campaign assets including custom landing page, emails, paid promotional digital assets, brand.com and amazon assets, photography, and videography; retail merchandising, signage, and displays.

All images and videos property of Theo Chocolate.

What I did:

Creative Direction & Style Guide:

I developed the launch campaign creative direction, working alongside the Theo Marketing team to bring the campaign communication priorities to life. As part of this, I developed a comprehensive style guide and asset toolkit for the product line and campaign, ensuring that assets made by other creatives remained cohesive and visually attuned to the campaign as a whole.

The style guide and toolkit includes a variety of illustration assets and patterns that can be used across the campaign, as well as guidance on color, copy, and type. I created many of these assets, while others were made by other members of the Theo Design Team.

Photography and Videography:

As part of the launch campaign asset creation, I led a photo and video shoot, working alongside other creatives to bring the campaign concepts to life. I provided shoot planning, management, art direction, and styling.

Digital Campaign Assets:

I designed a dedicated responsive landing page for the new product line, as well as numerous other digital marketing assets such as emails, social media assets, paid promotional ads, and brand.com and Amazon PDP and homepage assets.